The return of the Monogram (Gucci,Dior, Fendi, LV)

The other day while browsing the luxury designer handbags at Selfridges (In London) I came across a display of what I thought were vintage Gucci bags. I didn’t know Selfridges sold vintage Gucci and I was intrigued. But further investigation proved that they were in fact not vintage but the current collection reminding me of the classic Gucci camera bags of the late 70s and early 80s.Inspired when I got home I had a rummage through my handbag cupboard. Yes I have a hand bag cupboard (hi I am Sarah I am a handbagaholic.) In-between trying to stop Coco (the cat) from climbing into my Chanel Deauville I found a box of forgotten bags. Like a flash all these old memories came back…Let’s go back in time circa 1998. Even back then I loved bags. But not just any old style of bag I loved the loudest, the craziest, the most over the top in your face. (You know what I am talking about bags) bags covered in logos. This addiction was cemented when my grandma gave me her beloved Gucci bags from the late 70s. Sarah she said I know you love bags would you like these ones. Obviously I accepted her kind gift (I might have cried, my mum said I did.) Back then the only designer bags I owned were the paper variety (shopping bags) given to me by fashionable Aunties who came over from the US to the UK to spend their money in the fancy shops lining New Bond Street. I carefully aranged the shopping bags they passed on to me and the odd shoe box on the shelves above my bed like a designer shrine to all my favourite fashion houses. Most teenagers had pop star posters above their beds I had bags. So when I got my first two pre-loved designer bags one in navy leather (I have never taken this bag out as it is to delicate) and the other covered in the original Gucci print I instantly fell in love. Over the next ten years my Gucci collection has grown and I own quite a few of their monogram bags in various styles.After receiving these two bags I set out on a money saving mission to own every monogrammed bag I could, from every luxury fashion brand I could afford. Instead of doing my homework I would devour vogue and Tatler magazines. Looking at the society pages and which bags the fashionistas were wearing that month and what the current ‘IT’ bag was. I made collages out of magazine cuttings to create my wish lists, pasting fendi baguette bags and Louis Vuitton Speedy’s next to the bohemian Gucci hobos.It took me six months to save for my first monogram bag I worked at my local supermarket on the weekends and babysat my neighbours toddlers in the evenings. Despite the lack of a social life I knew that it would be all worth it in the end.Then the day came a week after my 17th birthday. I had enough money to buy my first designer bag and I chose the Dior saddle bag in brown and beige, this bag was so beautiful. I had seen it on Paris Hilton in one of my magazines and I knew that it was the one. I still have this bag and it still looks brand new. I think I took it out once and I remember like it was only yesterday the thought of damaging it made me feel sick, so sadly it stayed in its dusbag untouched for the next ten years. Today I make sure I use and enjoy all my bags life is to short to not enjoy the things you love. I had a little break for a few years until I graduated from University. When I started my first full time job I was still living at home and suddenly I had more money to spend and I discovered the vortex that is eBay. Whilst browsing said vortex I came across a new obsession Dior clutches. Designed like extra large envelopes with a discreet CD logo on the closure and covered in the classic Dior monogram pattern. I would scour flea markets, car boot sales and my darling Portobello Market on a Saturday to hunt them down. I would come home from work and instantly go to my secret vanity case hidden under my bed away from naughty little sisters prying eyes and itchy fingers. Where I carefully hid all my Dior monogram pieces. At one point I had about 15 but I have sold most of them now. At 19 I picked up a little crossbody bag by Fendi from eBay for a really great price. It became my Saturday night bag for a couple of years. It would swing on my shoulder as I tried to dance while drinking sambucca shots it made me feel amazing (or it could have been the sambucca) It’s still in fantastic condition today with only a few marks.You would think that as a girl very much in love with monogram Louis Vuitton would have been a brand I would have invested in. But I received my first LV piece as a gift in November 2017 the classic toiletry pouch 26 which I use as a clutch. I don’t know why I waited so long to join the LVOE club. But now I am a fully committed member. And I have a new appreciation for this hall of fame brand. Today I do feel like my monogram journey is now complete. And I am going to be letting go of quite a few of my monogram treasures over the next few months to make way for new pieces and new obsessions.

Thank you for reading

Love Sarah




  1. Christine
    16th April 2018 / 8:29 pm

    Love the Dior saddle bag! I saw it occasionally while watching kdramas

    • Sarahthenelizabeth 17th April 2018 / 11:16 am

      Thank you for reading Christine, yes I remember that and on a Simple Life the original reality TV show. I used to think it was the coolest bag.
      Love Sarah xxx

  2. 16th April 2018 / 9:39 pm

    Ah I love your little Gucci camera one! If you’re ever selling any of these!!! Siobhán

    • Sarahthenelizabeth 17th April 2018 / 11:17 am

      Thank you Siobhan,

      Thank you for reading. I am definitely selling a few of these.

  3. 17th April 2018 / 12:43 pm

    Monogram is definitely having a resurgence! So beautiful that you have such a wonderful collection with wonderful stories!

    Have a wonderful week lovely xx

    Chloe x

    • Sarahthenelizabeth 19th April 2018 / 4:05 pm

      Thank you for reading Chloe, I am so pleased that Monogram is having a moment again.
      xx Sarah

  4. Juls
    14th May 2018 / 5:11 pm

    Wow Sweet Sarah, what an amazing story! I wish I would have paid more attention during my teenage years. But frankly, I never in a million years think I would ever see any of these beautiful bags in person let alone own one. I love hearing and reading stories about mother’s or any family members passing down beautiful pieces of art. Fortunately ( or unfortunately) my daughter is a very girly girl. She pays close attention to fashion, makeup, and of coarse handbags….She’s only 10yrs old! She always asks me..”Will you give me your handbags one day?” lol I try to teach her as much as I can regarding the history about the handbags I own… Thank you for sharing Darling.
    Juls 🙂

    • Sarahthenelizabeth 14th May 2018 / 9:54 pm

      Thank you so much for reading Jules,
      And thank you for your lovely words. That really means so much to me. I feel like my bags tell a story of my life. I don’t know what drew me to collecting them or even dreaming of owning certain ones but what it did do was inspire me to work hard to get the ones I hoped for. I hope your daughter shares your love for luxury one day. Such a lovely thing to be able to pass down to her a bag when the time is right. That you have loved and cherished.

      Thank you again for reading.

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